http://mediax.stanford.edu/WSI/mae.html

Ambient lifestyle, multi-tasking, concurrent media use – they all point to a need to rethink the measurements for audience engagement and develop alternatives.

Thought leaders will spend two days at Stanford University talking about new ways to measure, value, and price new media channels, including digital signage in bars, retail and at gas pumps.

This workshop, August 4-5, will bring together developers, practitioners and academics for a discussion on ways to update/replace the broken and outdated CPM model of valuing and pricing new media, such as digital signage – and how to integrate various metrics across integrated communication strategies.

The workshop participants will include both business and academic folks – with interests in technology, content, consumers, advertising, brands and marketing. We’d like to have you join us for the workshop and participate in the discussions.

Get more details and register soon as only a few spaces remain. I’m confident you’ll take away some insights that will add value.

http://mediax.stanford.edu/WSI/mae.html